BTS– Mother's Day

Step behind the scenes of our latest campaign shoot, celebrating the launch of our Mum bracelet. Set in a luminous Sydney studio, the collection comes to life among friends and family, beautifully captured through the lens of photographer Kaitlyn Bošnjak.

It was a day to honour the remarkable women who shape our lives—mothers, mentors, and muses alike. A celebration of love, guidance, and enduring strength.

Designed by Saint Valentine founder, Georgia, to commemorate Mother’s Day and the birth of her first child, the Mum Bracelet is the perfect piece to honour new mothers, your mum, a maternal figure or mother-in-law.

This campaign highlights the founder of Saint Valentine, Georgia, with her newborn son Monte, General Manager Erin and her son Atlas, and Ecommerce Manager Aleisa with her mother Marrianne—celebrating the timeless bond of family.