I designed the original MUM bracelet to mark the birth of my first child. I wanted to create something sentimental yet understated, a piece that felt sophisticated but wearable for everyday, becoming part of life’s ordinary and extraordinary moments alike.
What began as a single bracelet has evolved into our signature MUM collection, with each piece thoughtfully designed to celebrate motherhood in a refined and enduring way.
With love,
On Motherhood with Jesinta Franklin
We visited the Franklin’s new home in the Gold Coast hinterland.
Jesinta, Buddy and their three children, Tullulah, Rocky and new addition Bam, shared the beauty of their property with us including horses, geese, ducks and chickens.
We sat down with @jesinta_franklin, the face of the MUM Collection, to discuss all things motherhood.
Made for Mum, Made Personal
Personalise your bracelet or necklace with the initial or birthstone of someone you love — Mum, your children, yourself, or all of you together. Each charm adds a sentimental detail, creating a keepsake that’s personal to your story.
Your chosen charms are securely micro-welded to the clasp of your piece in our Sydney studio the next day*, making it uniquely yours and designed to be treasured.
Mum, as worn by you
From the everyday moments to the ones worth marking, we love seeing how our community makes their MUM pieces part of their story.
Layered. Personalised. Worn every day.
Thank you for sharing the moments, the milestones and the meaning behind your Saint Valentine jewellery.
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